I could do with a surf

I'm busy reading a book sent from a friend who shares similar interests (as well as similar names) to me. On the inside he writes, "Hey Warren. Keep doing what your doing. I think you will enjoy this book. From Warren"

My piece of torn out newspaper clipping sits at page 137  and my interest in this book has only grown the more I read. In this book, Yvon skips through the passages of his life's experiences with the company (Patagonia) with the casual stride of a true outdoors-man. At times he sinks into the structure of business and the economics of it all only to waver off about a trip that his friends. 

What's inspiring is how when he noticed the degradation on the natural environment during trips, how he steered his clothing and equipment lines towards a socially and environmentally responsible future to what it is today.

We discusses materials and delivery times, donating %'s of profits and employer/employee relationships, working conditions and how, for him, it's all about producing the best product with the least amount of environmental damage.

As today creeps on with it's sunny demeanor and it's gentle off shore winds, I too want to let myself go surfing.